The overall objective of the assignment was raising the awareness of young people worldwide about the activities of the EU on development and cooperation and especially about the positive impact they have on changing people’s lives for the better.
The specific objective was achieving this by creating enhanced international, regional and national media exposure by having a fresh different perspective on the EU-funded projects. This new perspective was provided by a blogging competition and a reporting trip of 4 young people on 3 continents (Asia-Pacific, Africa and Latin America and Caribbean).
Communicating directly from the field did not only provide for a closer, more concrete understanding of the EU activities and people’s needs and achievements but also provided DEVCO with new, updated, good quality material that can be used for further communication purposes at EU level as well as at regional and national level in the third countries.