The global objective of this assignment was to improve the visibility of EU activities in Azerbaijan.
The specific objective of this assignment was to update the EU Delegation's communication strategy and to develop and implement large scale visibility and communication activities for the EUD, namely:
Organisation and Implementation of two large scale open air events for about 5,000-10,000 participants each, in 2015 (Eurovillage Baku) and 2016 (EU Bus Tour incl. Eurovillage in Ganja).
Eurovillage was organised in a prominent public space in the cities, with stands for the EU Delegation and Member States, information booths, and various activity stands such as photo booth, face painting, dance lessons of European dances and karaoke of European songs. A stage was built up for performances and an entertainment programme. Quizzes and games were proposed and the visitors could win EU goodies. Caterers provided various European food and drinks. Walk around artists, dressed as European fairy tale characters entertained the participants.
The target group of the Eurovillages was the large public, but mainly families with children and young adults.
Particip supported the EU Delegation in developing the event concept and in all steps of its implementation, including (but not limited to):

• Managing and overseeing the event preparation and implementation
• Establishing a detailed event proposal, provision of all necessary authorisations from local administration
• Rent of venue, rent or production of all equipment (tents, banners, tables, chairs, umbrellas, stage with large screen etc.), contracting work force for security, first aid, build-up, dismantling and transport of materials before, during and after the event.
• Establishing detailed programme for the main stage, liaising with and contracting European artists for various performances. Examples of personalities or artists who have been present at the Eurovillage: Joan Franka and band (singer from the Netherlands), Ana Rucner (cello player from Croatia), Berti Vogts (football personality from Germany), Traffic (band from Estonia), Iza Zaro (street artist from France) etc.
• Liaison and contracting of local staff for the activity stands (face painting, karaoke, dances etc.)
• Liaison and contracting of various local caterers providing European food and drinks
• Liaison and coordination of volunteers supporting the event (as support staff for stands etc.), including various briefing meetings and a thank-you event after each Euro-village
• Developing visual identity for the events and its application to all of the promotional items and communication material of the activity
• Provision of video footage of the events and post-event videos in English and Azerbaijani
• Design and production of information and promotion materials used in the context of the events. Items included: balloons, t-shirts, baseball caps, keyrings, stamps
• Design and production of “Eurovillage passports”, a booklet with a foreword from the EU Ambassador. With this booklet, participants could collect points at all stands and obtain a present once completed.
• Provision of comprehensive media outreach to ensure media coverage of the events.
• Survey amongst the visitors to collect information about their impressions and knowledge of the EU.
• Financial management with all involved stakeholders and reporting to the EU Delegation as per ToR.
• The EU Delegation's stand was designed to highlight EU involvement in Azerbaijan and especially the region where the bus tour was conducted.
• Furthermore the project designed and prepared visibility materials, to serve during and beyond the events:four project videos, a web-page template for EU projects and various promotional items.