The overall programme aimed at improving the value addition of local small producers and micro, small and medium-sized enterprise (MSME) in selected value chains, through the use of inclusive business models. It applied a value chain approach. This in turn made for an enabling environment in which rural income and employment could be increased. Attention was paid in particular to involving women and young people.
The specific contract supported the value chain development for sustainable tourism in cooperation with national and regional stakeholders. The contract included three main fields of cooperation, which aimed at addressing main barriers for tourism sector development in Malawi:

• Field 1: Strengthen vocational education and training in the tourism sector: to improve employability of the trainees and contribute to the development of the tourism industry by developing the skills necessary to improve the current performance
• Field 2: Strengthen development and marketing of tourism products: to support an increased focus on a specific market positioning that differentiates Malawi from the other countries and complements tour itineraries in the region.
• Field 3: Establishment of national and regional tourism networks: to strengthen the dialogue between the Government and the private sector by establishing establish a national platform for public-private dialogue.

The first phase of the project (01/06/2015 – 31/01/2017) saw the successful implementation of a pilot inclusive business model in the Nkhothakota region. The model consisted of one or more groups of rural MSME or smallholders which joined to provide a service or product to an anchor firm. During the second phase of the project (01/02/2017 to 31/01/2019) the inclusive business model was scaled-up to 3 geographical clusters consisting of at least 4 sub-projects each. MSME and smallholders received technical training in their specific product/service line as well as in sustainable development and inclusive cooperation.
Projects supported included, for example:
 Horticulture: Production and provision of vegetable products from the (newly created) Mtwana Nkhandwe rural horticulture group for the Nkhotakota Pottery Lodge’s restaurant.
 Horticulture: Creating business partnership between Mufasa Ecolodge and Winston Chiwaya so that the community farming group can be providing vegetables directly to the lodge.
 Horticulture: Publicising Winston's farm in order to provide fresh vegetables to domestic tourists travelling to the self-catered cottage
 Arts & Crafts: Sunset Curios Market providing innovative, new products to clients of the lodges in Senga Bay, with professional customer service and pricing.
 Community Tours: Formalisation of the Sinthana Community Tour through new advertising materials and training for the Director.
 Arts & Crafts: Sweet Papaya Art group agreed to provide good quality items for Safari Beach Lodge to decorate their lodge with.
 Arts & Crafts: Safari Beach Lodge agreed to provide a space for the Sweet Papaya Art Shop so that clients can purchase products made by Sweet Papaya during their stay at Safari Beach Lodge.
 Arts & Crafts: Sweet Papaya’s Art Shop aggreed to stock and sell pots from local clay artisans, Penwell Pottery.
 Arts & Crafts: Malawi Wowie signed an agreement with The Weaverbirds, a group of local weavers to provide the woven bags to the company.
 Organic waste management: The Senga Bay Vegetable Farming Project was set up by Safari Beach Lodge with support from Cool Runnings (Lodge) and in collaboration with GIZ FNSP and the Salima District Council. The intervention is a response to waste management of organic waste challenges in this beach community and lack of variety in the vegetables that are available for the tourism industry.
 Arts & Crafts: Training was provided for the Penwell Pottery team to welcome tourists on a local pot making and decorating experience. Posters and promotional material was made and distributed.