The overall objective (Impact) to which this action aims to contribute is to strengthen the economic and trade relation between the European Union and the Islamic Republic of Pakistan.
The specific objective of this contract is to contribute to the Private Sector Engagement (PSE) and Economic diplomacy strategy of the EU in Pakistan.
The expected outputs of this contract are as follows:

• Output 1: Coordinate with, and asses the other activities/interventions under the PSE strategy. Further

develop the PSE strategy during the contracting years, proposing new interventions;

• Output 2: Generate knowledge on private sector development challenges, investments opportunities,

European Business situation, all centred in EU interests to be presented/disseminated during the
Business Forum;

• Output 3: Design a communication strategy that enhances the Business Forum visibility, interest,

engagement and recognition;

• Output 4: Organised tailored high level business forums to discuss the situation of the sector and

promote investment between Pakistan and the European Union businesses.