The overarching aim is to foster a stronger and more visible EU presence in Chile through a diverse set of communication interventions. These include:

• Strategic communication campaigns that promote the EU’s political and cooperation agenda;
• Public diplomacy activities such as cultural and educational exchanges, stakeholder dialogues, youth engagement and executive trainings;
• Visibility support for EU-funded and co-funded projects, including producing multimedia content, managing press relations, and enhancing social media reach;
• The organisation of events marking EU priorities, such as Europe Day, and support for high-level visits by EU officials;
• Dedicated support to the Team Europe Initiative on Green Hydrogen, including the development of a communication strategy, a project website, and promotional media.

The project operates with a Whole Delegation Approach, ensuring coordination across EUD Chile sections and with Member States and integrates cross-cutting themes such as gender equality, environmental sustainability, and inclusive outreach.
The communication outputs are required to be accessible, sustainable, and aligned with EU branding standards, while maintaining close collaboration with local partners and media to guarantee effective delivery.