The overall objective to which this action contributed was to achieve increased visibility of the EU and the EU assistance provided to the Republic of Moldova, while providing targeted information on tangible results for the Moldovan citizens. The focus of this contract were the EU values and assistance provided to the country, taking as reference the framework of the Association Agreement (AA) and the Deep and Comprehensive Free Trade Agreement (DCFTA). In addition to this, increased focus was placed on visibility of the European Neighbourhood Policy (ENP), the Neighbourhood, Development and International Cooperation Instrument (Global Europe), the Eastern Partnership (EaP), EU regional policies and the status of the Republic of Moldova as EU candidate country.
This objective was implemented via three key areas:
1. Europe Day events
2. High-level communication events, cultural events and ad-hoc events
3. Communication tools of EU Delegation
Last but not least, a special focus was placed on the role and importance of European values and culture, thus providing a pivotal role to communication activities focused around cultural aspects, both of the EU and the Republic of Moldova.