Background: Turkey goes through a long and challenging process which requires alignment of its political, institutional, economic and social structures with those of the European Union. This process inevitably creates apprehensions, debate and intense questioning. Therefore, although this process is expected to take several years, it is important that Turkish citizens understand the benefits as well as the challenges of EU membership.
Overall objective: to communicate the EU's policy objectives in Turkey, in view of providing accurate information on the EU, increasing understanding of the Turkish population of the EU-Turkey partnership and what the EU is doing in Turkey.
Target groups: general public, young people, women, SMEs/Entrepreneurs, sceptics of EU integration (to be identified), multipliers, Civil society including NGOs, Policy makers, Opinion leaders, Economic actors and business associations, Media, including regional and local outlets, Universities and academics, International organisations.
Purpose:

• Promote the EU and its values – in particular civil and political rights - among the Turkish population with a particular focus on identified target audiences, notably young people (under the heading ‘Our Europe, Our Future’), and underline the practical benefits of adopting these values for the Turkish citizens.
• Disseminate information about what the EU is concretely doing for Turkish citizens through its financing instruments to key partners and policy-makers and enhance the visibility of EU-funded projects. This information will include facts and figures about EU funded projects as well as the impact and effect of these projects.
• Promote EU interests in Turkey, whether of an economic nature or aiming at a better understanding of EU policy positions.
• Dispel myths and misconceptions related to the EU and EU-Turkey relations and the accession process.