The overall objective of the project was to contribute to the socio-economic development of the Palestine Tubas Tayasir region by supporting and improving water and wastewater services to the population.
The specific objective of the assignment was to increase awareness of households, farmers, institutions and industry in the Palestine Tubas Tayasir area on the health, economic and environmental impacts related to the improvement of water and wastewater services with a focus on the reuse of wastewater.
The experts developed an innovative and efficient communication campaign and implemented it to reach the objectives and obtain the desired results. In order to reach effectiveness in the development of the communication strategy, it requireed the collection of data, to analysis of mass media and communication methods, to determination of the best implementation of the campaign and to validation of all steps to ensure the key objectives of the outreach effort were fully met.