In the framework of its Partnership Instrument, the EU is pursuing action in support of the worldwide abolition of death penalty which is a top foreign policy objective and priority in the EU external human rights policy.
Asia appears as the next frontier in the international campaign against capital punishment. With eight retentionist countries of out 10 ASEAN Member States, South-East Asia (SEA) is a region where capital punishment remains a general standard, with strong roots in local history, cultures and religions/beliefs. A project "Moving away from Death Penalty in South-East Asia" has therefore been designed under the EU's Partnership Instrument. One of its components was this regional awareness campaign with the global objective to promote the abolition of death penalty in South-East Asia
Specific objectives:

• accompany the ASEAN Intergovernmental Commission on Human Rights (AICHR) death penalty study and recommendation process;
• develop and deploy a communication plan and tools in support of regional action on death penalty.