The overall objective of this communication programme is to communicate the EU's policy objectives in Turkey. The purposes of this contract are as follows:
=Promote the EU and its values – in particular civil and political rights - among the Turkish population with a particular focus on identified target audiences, notably young people (under the heading ‘Our Europe, Our Future’), and underline the practical benefits of adopting these values for the Turkish citizens.
=Disseminate information about what the EU is concretely doing for Turkish citizens through its financing instruments to key partners and policy-makers and enhance the visibility of EU-funded projects. This information will include facts and figures about EU funded projects as well as the impact and effect of these projects.=Promote EU interests in Turkey, whether of an economic nature or aiming at a better understanding of EU policy positions.
=Dispel myths and misconceptions related to the EU and EU-Turkey relations and the accession process.