The global objective of the project was to increase the visibility of the EU development work done in Viet Nam and to promote the EU`s positive image.
The specific objectives of this project were as follows:

• To better raise public awareness of the EU development assistance to Viet Nam in general.
• To demonstrate to the public at large the long-term value, impact, concrete positive results and tangible benefits of the EU's trade-related assistance programmes in Viet Nam.
• To increase visibility effectiveness of the EU trade-related assistance and to fully exploit the Multilateral Trade Policy Assistance Projects (MUTRAP) project's communication/visibility potential.
• To demonstrate to the public in general that, EU development cooperation, especially EU-MUTRAP, has positively contributed to the fact that Viet Nam is now a trade and economically highly integrated country, coming from a situation, before 2000, of isolation and high level of poverty.
• To demonstrate to the business and investment community in the EU that, thanks to the support of the EU, Viet Nam became a reliable investment and trade partner, where they can find international-standard compliant and favourable business environment as well as numerous business opportunities.
• To demonstrate to EU consumers that, thanks the support of EU-MUTRAP, imported products of Viet Nam (EU is the biggest exporting market for Viet Nam) are more and more in compliance with sanitary and technical regulations of the EU.