Increase Knowledge and Public Awareness of Integrated and Sustainable Landscape Management (ISLM) and Coastal Zone Management (CZM) to reduce the vulnerability of the Jamaican ecosystems from the hills to the ocean and strengthen the resilience of communities within the targeted watersheds against the adverse effects of climate change.
The specific objective is to undertake a communication campaign and public awareness programme, with the Hills to Ocean executing agency and implementing partners, as well as key stakeholders, primarily in the targeted project sites. The intent is to:
1. Improve citizen access to information on the purpose, activities, achievements, and funders of A Jamaican Path from Hills to Ocean project.
2. Increase citizen awareness of the benefits of ISLM and CZM.
3. Highlight to farmers, fisher-folks, and entrepreneurs in the project’s targeted communities the importance of adopting ISLM and CZM to protect livelihoods and the environment.