The aim is to reinforce the positive perception of the EU beyond its status as the largest donor (in donations), but also as a trusted partner with its partner countries. To achieve this, the DUE wishes to establish a new narrative of the EU in Djibouti as a key player in development and a long-term partner. With the paradigm shift brought about by the arrival of Global Gateway, the way the EU interacts with partner countries has changed. GG has made available innovative financing tools and opportunities, including EFDS+ guarantees. These elements will need to be translated into the new C&V strategy.
Specific objective(s)
1. To increase awareness and understanding of the positive impact of the EU and its member states among young people and other audiences with little knowledge of EU action, particularly in relation to the Global Gateway priorities in Djibouti.
2. Reinforce the visibility of the EU as a key and trusted partner in Djibouti among political decision-makers, the private sector, development players and civil society, by promoting the EU's fundamental values such as human dignity and human rights.
3. Develop and consolidate networks with the media, influencers and opinion leaders to improve the perception of the EU, with a particular focus on young people (15-30) and women to raise awareness of Global Gateway initiatives in Djibouti.
Cross-cutting objectives that should be reflected in C&V messages and activities:
1. Human rights
2. Gender equality
3. Environmental protection and promotion of sustainable, inclusive development