The overall objective (Impact) of this contract is to position the EU as a strategic and reliable partner of Tanzania among key target audiences to which this action contributes.
The specific objectives (outcomes) of this contract are as follows:

• Specific objective (outcome) 1: EU awareness, understanding and perception is increased among the target audiences (strategic communication)
• Specific objective (outcome) 2: Long-term engagement and partnerships with key stakeholders, including influencers and multipliers, are strengthened in support of the strategic communication objectives (public diplomacy)