The specific objective of the project is to measurably increase awareness and improve the perception of the EU’s Global Gateway priorities, their added value and positive impact on the lives of Kenyan citizens among key target groups.
The outputs of this contract are as follows:

• Output 1: Produce an evidence-based campaign strategy for the EU Delegation to Kenya covering online and offline media, including but not limited to social media, website, national press and media outlets, influencers, digital and physical advertisement and events.
• Output 2: Successfully implement value-driven and thematic campaigns of small and large scales.
• Output 3: As part of the campaigns, set up marketing activations to ensure direct engagement with young people in Kenya through social media, universities, and student groups.