Global objective
The general objective of this assignment was to strategically and effectively communicate the results of the three components under the EU Support to Private Sector Development programme(PSD) in Jordan.
Specific objectives
The project aimed at enhancing the communication capacities of Jordanian key PSD administration to effectively promote government policies and raise their visibility, affect desired changes and maintain public interest consistent with Jordanian aspirations.
The project also aimed at enhancing EU’s support to private sector in Jordan at large and in particular the ongoing PSD programme. The project looked at establishing bridges between expert and non-expert communities and devising the most effective ways of communicating all programme components results to different audiences in formal and informal settings trough all media channels (including social media).