The overall objective of the project was to continue positioning the EU as a strong partner of Pakistan. The purpose of the project was to ensure the visibility of cooperation programmes in complementarity with the messages of the EU Delegation to Pakistan, in order to enhance the image and visibility of EU as a strong partner of Pakistan.
The following results were achieved:

• A communication strategy is developed by EUD together with the contractor
• Clear EU image and messaging is established, rooted in an agreed set of overall and specific messages.
• Comprehensive and strategically sequenced communication campaigns implemented.
• Sustained links with the media are established, with improved coverage – in terms both of quantity and quality – across print, broadcast and digital media.
• A mechanism to monitor and evaluate the progress of how the EU is monitored on a yearly basis.
• The profile of the EU and the awareness of how EU official development aid and cooperation benefits Pakistan is increased.
• Organisation of ad hoc public diplomacy events in accordance with the EU Delegation's communication strategy.