Particip: Offres d'emploi

Projet

EU Strategic Communication and Public Diplomacy in Vietnam

Key expert 1: Team leader – Full-time Communication Strategic Planner & Key expert 2: Full-time Communication Officer

Poste de travail

Key Expert 1 & 2

Description du projet

Under the EU’s Multiannual Financial Framework 2021-2027, strategic communication and public diplomacy are important parts of all EU programmes which enable the EU in pursuing its strategic policy goals and demonstrating its added-value in partner countries. The purpose of this contract is to assist the EU in implementing Strategic Communication and Public Diplomacy in Vietnam. The contractor shall do so by planning and effectively executing its multiannual strategic communication and public diplomacy actions at the national level to support the achievement of EU policy priorities and increase the credibility of the EU. Strategic communication is key in strengthening the EU’s role in the world, fostering democratic debate and increasing the credibility of the EU. The implementer of this contract should demonstrate to the wider public what the EU is – how it works, what it stands for in terms of principles, shared values, and common interests. The strategic communication activities should focus on not only what the action is, but also why it is needed, including by emphasizing shared values, interests and impact. Public diplomacy aims at engaging over the long-term with selected audiences, stakeholders and partners to build trust, enhance their understanding and support for EU policies and principles by developing networks, new alliances and ultimately facilitate future cooperation across policy area. All the activities proposed in the tender must be implemented in accordance with these Guidelines mentioned in section 1.4. All communication and visibility activities will be Delegation-driven rather than partner-led especially once ongoing projects under the multiannual financial framework 2014-2020 have been completed. In addition to the priorities mentioned in section 2.2 this contract will cover all the strategic communication initiatives and public diplomacy activities in line with the priorities identified in the country MIP, the EU Gender Action Plan (GAP) with reference to the National Gender Strategy (2021-2030), the EU Action Plan on Human rights and Democracy (2020-2024) as well as relevant global and regional strategies.

Description de poste

Key experts have a crucial role in implementing the contract. These terms of reference contain the required key experts’ profiles. The tenderer shall submit CVs and statements of exclusivity and availability for the following key experts

Conditions requises

Key expert 1: Team leader – Full-time Communication Strategic Planner

Qualifications and skills

At least a Master Degree in communication, or marketing, or public relations, or media, or journalism, or international relations, or political sciences, or psychology;
Or University degree in the above mentioned disciplines or in directly related
disciplines, with an additional relevant professional experience of at least five (05)
years on top of the professional experience required below;
Proficiency (level C1) in English in both speaking and writing;

General professional experience
At least ten (10) years relevant professional experience in:

Managing marketing or communication related contracts;
Coordinating the implementation of public relations;
Supervising teams of marketing or communication experts.

Specific professional experience
At least five (5) years of relevant professional experience in:

Developing at least one (1) marketing concept or communication strategy or dissemination and communication plan for a client;
Leading on the creation of at least three (3) audio-visual products;
Proven marketing or communication experiences in Vietnam is a must.

Key expert 2: Full-time Communication Officer:

Qualifications and skills

At least University degree in business administration, or communication, or journalism, or marketing, or public relations, or media, or directly related disciplines;
Fluency in both speaking and writing in Vietnamese (level C2) and English (level
C1).

General professional experience
At least ten (10) years relevant professional experience in:

Organising marketing or communication campaigns, targeting Vietnamese audiences;
Contracting suppliers and service providers for marketing events and communication products;
Arranging and content creation for social media.

Specific professional experience
At least five (05) years of relevant professional experience in:

Managing at least one (1) marketing or communication campaign on social media in Vietnam;
Managing at least one (1) large scale event of more than 350 participants in Vietnam, including both online and off-line participation;
Working with marketing or communication contracts in Vietnam, financed by the private sector would be an advantage.

Informations supplémentaires

Viêt Nam

Pièces jointes

Durée de la mission

15/01/2023 - 15/05/2025

Date limite de dépôt des candidatures

07/10/2023

Type d'emploi

long terme

Statut de travail

offre

Référence de projet

22-0184-000-VNM-EUStratComm